Headspace + SXSW

The SXSW/Headspace relationship dates back to 2016 when our co-founder Andy Puddicombe gave a keynote address to attendees and now includes our annual “Room to Breathe" activation.

There’s so much happening during SXSW, it’s easy to find yourself overstimulated. Room to Breathe is a physical activation that offers a place to decompress with guided group meditations or individual stations loaded with Headspace sessions.

While every other brand at SXSW is trying to engage visitors, Headspace is trying to disengage them.