In January 2012, Headspace collaborated with Selfridges & Co on the ‘No Noise’ campaign. Its aim was to go beyond retail and offer tools to help people in their busy and often stressful lives. There were Headspace Pods throughout the store, a live session with Andy for the Selfridges team, and an interactive window on Oxford Street.
The team at Headspace, from the start, were on the same page and the realisation of a mass meditation in our beauty hall, creation of Headspace Pods, and exclusive interactive Headspace content for Selfridges.com, was delivered with the utmost professionalism. I would highly recommend working in partnership with Headspace and feel this will be just the beginning of our partnerships.
Alannah Weston, Creative Director Selfridges